We very briefly mentioned how to target the Chinese market for selling products in China in a previous blog, but let us look in more detail how you can use PPC set-ups such as Google Adwords for marketing opportunities in China.

It is actually quite easy to target people in China and this can be achieved in the following languages in Adwords Pay Per Click:

• Traditional Chinese
• Simplified Chinese, or
• English

Adwords is great because you can specifically set the ads to run in specific countries and even set specific areas or cities within a country. For a country of China's size, these settings might be even more useful than they would be for other countries. The choice of language really depends on your staff. There is little point in advertising in traditional Chinese if you are unable to check replies in this language.

You might also be interested in Trade and Business in South Korea, a country which is one of the biggest traders now in Asia, and where there are many opportunities and also more of an English speaking business area. Learn more about Adwords and China.